THE D'ORLANDO BROTHERS TEAM UP WITH KOOL NERD CLOTHING TO HELP EXPAND ITS BRAND
April 21, 2015
D'Orlando Racing Corp. (DRC) is proud to announce Kool Nerd Clothing, as a sponsor of the d'Orlando Brothers, rising stars in the karting world of motorsports, with many championships and race wins on their resumes. Kool Nerd Clothing (KNC) is an inspirational lifestyle apparel brand with a line of apparel that function as "billboards" boldly celebrating the core values of Kool Nerds - Hard work, Intelligence, Individuality and Passion. Michael and Nicholas will be highlighted in Kool Nerd Clothing's "Built-by-Passion" campaign, where the DRC team will share their stories of pursuing their passion to become America’s next #1 racing team.
Kool Nerd Clothing is also a social impact brand. KNC's mission is to inspire Academic Excellence among inner city youths. To enable this is KNC's 4.0-Program. 4.0 is the highest level of academic achievement and for KNC, it's where $4 from every apparel sold will be donated to our partnership programs that are exposing inner-city students to Science, Technology, Engineering, Arts and Math [S.T.E.A.M]. In addition, plans are being developed with the University of Rochester – Kearns Center to launch a two-week S.T.E.A.M. based Kool Nerd Summer Passion Camp for High-School students. The program will expose students to a variety of career fields and inspire them to further their education and pursue their passion.
"We are very excited to be associated with the Kool Nerd brand" explains DRC's Michael d'Orlando, owner. "Their core values of hard work, intelligence, individuality and passion are hallmarks of d'Orlando Racing and are embedded in both our young pilots, as well as are inherent in motorsports in general. It's a pleasure to be a part of something that also gives back to the community. I know Michael & Nicholas are also very excited to be able share their passions & work ethic with others as 'inspirators' for the brand."
For more information on Kool Nerd Clothing, visit their website at www.koolnerdclothing.com, Facebook - Kool Nerd Clothing, Twitter @realkoolnerd and Instagram - KoolNerdClothing.
Please contact Sherri d’Orlando at email@example.com for product purchases and information.
For media information, contact: Jayson Kaplan, d’Orlando Racing/Driven to Succeed, (704) 293-7508 or firstname.lastname@example.org
Photo by: Cody Schindel/CanadianKartingNews.com